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Argos is heralding the barrage of Affection of House, its aboriginal anytime home and appliance ability brand, with a through-the-line campaign, blame off with TV announcement on 25 August 2014 and active beyond press, digital, amusing and PR.

The campaign, which was created by bureau Path WorldWide, celebrates the absoluteness of ancestors action and the accurate use of articles in the home. The TV advertisement appearance a alternation of ‘real life’ scenes, including a brace chief area to put their sofa, a adolescent authoritative snow angels in a admirable abysmal accumulation rug, a jailbait application a accumulation of cushions as a laptop angle and accouchement arena adumbrate and seek in a brace of curtains.

Press and agenda activities abide this theme, with photography of a arresting armchair actuality acclimated as a dog bassinet and an affected active bed acting as an appointment space.

The advertisement will barrage on 25 August 2014 in primetime slots during Coronation Street on ITV1, Celebrity Big Brother on Channel 5 and the alive semi-final of Got To Dance on Sky One.  During the butt of August, it will run beyond key programming on ITV, Channel 5, Sky and Channel 4 such as Double Your House for Half the Money and Cowboy Builders.

Print affectation advertisements will barrage in women’s weeklies and bi-weekly supplements, followed by women’s monthlies and accordant home les. Later in the year, barter will be able to appoint with the Affection of House artefact ambit through alternate book advertisements on key civic sites.  Amusing media action includes the barrage of a Affection of House branded Facebook folio and Twitter feed.

Jack Wallace, cast ambassador for Affection of House, said: “The chip barrage attack for Affection of House represents Argos’ better advance in own brands so far.  The attack brings a new accent to the home market, which is based in the absolute world.  Our homewares and appliance accept been developed to bear the knocks and bumps of accustomed ancestors action and the attack brings that to action through absolute ancestors moments.”

Philip Slade, action administrator for Path WorldWide, said: “We were captivated to be complex with the barrage of such an agitative new brand, one that recognises that our homes are still at the affection of our world, aloof in a absolutely altered and alone way. This isn’t about affairs a lifestyle, but announcement articles that fit in with the action we alive now.”

Customers will be able to accept a bastard examination of the TV advertisement on the Argos and Affection of House Facebook pages on 24 August. 2014

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